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How are programming languages picked for a particular project?

Hello,

I was wondering, how to companies/managers/developers pick what language or languages a particular application is going to be developed in? Why pick one over the other? What are some typical uses of popular languages today?

I have been wondering this for awhile. I asked a computer science major this question, and they replied "Whatever the boss decides." Not too helpful of an answer! :)
[419 byte] By [Miaow] at [2007-11-11 6:29:10]